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IBM restructures systems division

Big Blue realigns its Systems and Technology group, targeting specific customer segments

With the aim to improve company performance and better meet customers’ needs, IBM on Thursday said it was realigning its Systems and Technology group around types of clients.

Instead of product types, the newly aligned division will focus and develop products based on the needs of customers in different segments, said Tim Breuer, an IBM spokesman.

The restructured division will target four segments: large enterprises; small-and-medium businesses; verticals; and microelectronics, which includes customers buying IBM’s chips.

The objective is to help customers and improve sales of IBM’s products, Breuer said. The realignment enables the division to better determine and integrate hardware, software and services for customers, like meeting data center and virtualization needs in large enterprises, Breuer said. That should help IBM increase its business across the different segments, he said.

The newly aligned division will work with other divisions to better configure products for customers in different segments, Breuer said.