IBM unveils new business processes for the cloud

At its Impact Conference in Las Vegas, IBM outlined new business process and integration software and services aim at accelerating the adoption of cloud computing, mobility, big data and social business.

According to an IBM study, CEOs for the first time have identified technology as the most important external aspect impacting their organizations today. As the adoption of big data, cloud, mobile and social business technology continue to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. Yet, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated.

In an attempt to answer that challenge, Big Blue’s new business process and integration software and services will be targeted to extend and connect existing infrastructures to various mobile devices and machine-to-machine (M2M) technologies. What IBM is betting on with these new business  processes is for customer’s to be able to simplify day-to-day operations and reach their customers and constituents with the right data anywhere and anytime.

At the heart of this strategy is IBM MessageSight, a new appliance designed to help organizations manage and communicate with mobile devices and sensors found in systems such as automobiles, traffic management systems, smart buildings and household appliances.

IBM’s Smarter Planet initiative is also part of these new business processes. For example, an insurance agent in the field needs to process a claim or a doctor requires immediate test results to seamlessly route patients through a hospital, these tasks are expected to be simple and immediate.

IBM is also extending its Business Process Management (BPM) and Operational Decision Management (ODM) solutions to integrate with the IBM MobileFirst portfolio. With access to these IBM MobileFirst capabilities, clients can now infuse their own processes and operational decision making into custom mobile apps, accelerating the delivery of mobile BPM applications and tapping into location, camera and notification features.

The company is making both IBM BPM and IBM ODM solutions available on the IBM SmartCloud as a Software-as-a-Service offering. These advances in cloud options for business processes will go on top of IBM’s Blueworks Live, another SaaS-based cloud offering that enables clients to capture, document and understand the decisions that businesses use to run their operations.

Marie Wieck, general manager, WebSphere, IBM, said the technology shifts created by big data, cloud, mobile and social business are drastically changing the business landscape, driving an intelligent, interconnected and instrumented world that is smarter than ever before.

“To be competitive on today’s Smarter Planet, successful businesses must find ways to extend and connect their existing infrastructures to the billions of mobile devices and M2M technologies that now exist. IBM’s new offerings, being rolled out today, will simplify this process drastically.”

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