Intel’s chip renaming strategy meets resistance

Intel’s strategy to rename its chips and platforms has seen some opposition from chip enthusiasts, who say the new naming conventions are even more confusing.

The chip company on Wednesday said it was making changes to the naming convention of Core processors, switching the derivatives attached to it. Tags like Core 2 Duo and Core 2 Quad will be replaced by names like Core i3, Core i5 and Core i7, depending on the type of PC and configuration.

Chips for entry-level desktops and laptops will carry the Core i3 brand, while chips for mid-level and high-end PCs will have Core i5 and Core i7 tags respectively. The Core i7 tag is already being used on Intel’s Nehalem-based chips that go in high-end desktop PCs.

Intel said it will continue to use its Atom brand for low-power processors used in netbooks and smartphones. The company will also retain the Celeron and Pentium entry-level chips for mainstream laptops and desktops. In platforms, the company said it would phase out usage of the popular Centrino brand to describe mobile laptop platforms by early next year.

But the glut of name changes has confused some users even more, who complained of the new names being incomplete. The changes would not fully reflect how the Core chip would perform, some people wrote in response to the blog entry.

“Too confusing. Make the names longer and more telling,” wrote someone identified as Jonah, in a comment on the blog. Dismissing the new naming conventions as meaningless, multiple posters asked Intel to either retain the old names or change chip names to reflect the number of cores, clock speed and cache.

In all the opposition, Intel found support from a few posters who said that the name changes could make it easier to distinguish chips.

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Jim Love, Chief Content Officer, IT World Canada

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