Jabra launches new channel partner program

Jabra has announced a new two-tier channel program that will be run by a new public sector channel chief.

The Jabra One Partner Program will give all partners access to Jabra One Zone, a new partner portal with various sales and marketing resources that include collateral from co-marketing and marketing toolboxes, sales tools designed for existing and new customer acquisition, and an online education program.

The One Partner Program has two tiers, authorized and premium. According to Jabra, premium partners will ‘benefit from expanded support, customzied agreements, dedicated account management, and business investment funding as appropriate to grow their business’.

The new channel program will roll out globally in the second half of 2017. Authorization is available to all partners for online and/or offline sales of B2B and B2C Jabra products.

This new initiative will be headed by Cheryle Walline, who has been appointed Jabra’s head of channels, public sector and SME in North America. Walline has been tasked with overseeing the roll out of the new program and any future adaptations of it.

Cheryle Walline, Jabra

She has been with Jabra for almost a year, previously as the senior director of public sector and SMB. Before joining Jabra, Walline had various channel roles at Hewlett Packard. Prior to that, she spent roughly a decade at Ingram Micro.

“Everyday partners enable Jabra to fulfill its mission to help customers hear more, be more, and do more,” said Walline in a statement. “My focus over the next year is to assure that the Jabra One Partner Program and other channel initiatives support those efforts with best-of-breed tools that adapt to changing channel and customer needs.”

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Alex Radu
Alex Radu
is a staff writer for Computer Dealer News. When not writing about the tech industry, you can find him reading, watching TV/movies, or watching the Lakers rebuild with one eye open.

Related Tech News

Featured Tech Jobs

 

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.