Kaspersky’s partner conference, as seen on Twitter

CANCUN, MEX. –It was wall-to-wall keynote day on Friday at Kaspersky Lab North America‘s annual partner conference, as the security vendor briefed partners on everything from the evolving threat landscape to product strategy and channel program enhancements and staff changes.

RELATED STORY: Security vendor doubles incentives, ramps-up lead gen

Scroll down the page to see how the day looked on Twitter.

Kaspersky Lab’s channel partner conference

Storified by · Fri, Feb 08 2013 15:39:36

Welcome video from Kaspersky’s NorAm president, Steve Orenberg. Theme so far: we do integrated security & those other losers don’t #klpc2013Jeff Jedras
Conference host is making John McAfee hiding in the jungle jokes…jokes you can only do at an IT security conference… #klpc2013Jeff Jedras
#KLPC2013: “We chose ‘Breaking Away’ because it’s our theme for the year. We’re still showing consistency in leadership & growth.”Kaspersky Lab
#KLPC2013: “Our focus has never wavered. We’re not distracted. We’re still really focused on anti-virus.”Kaspersky Lab
Orenberg takes veiled shot at Intel/McAfee & Symantec, saying unlike competitors Kaspersky is focused clearly on endpoint security #klpc2013Jeff Jedras
Kaspersky Lab North America president Steve Orenberg being interviewed on stage #klpc2013 http://pic.twitter.com/U9LwBadxJeff Jedras
Orenberg: Partners are Kaspersky’s “crown jewels.” Going through awards given by some obscure U.S. channel rag no one’s heard of. #KLPC2013ChannelBuzz.ca
Now is the point in every channel conference where the executive tells the partners how much they love partners… #klpc2013Jeff Jedras
Kaspersky says it continues to outgrow its security competitors, and has big plans for 2013 #klpc2013 http://pic.twitter.com/4LL1c6TnJeff Jedras
Kaspersky is now trumpeting its focus on research and development, nothing that more than one third of its staff work in r&d #klpc2013Jeff Jedras
Kaspersky & our partners are breaking away from the pack in 2013! Partner conference off to a great start #klpc2013 http://pic.twitter.com/ST0vwdavChris Doggett
Kaspersky’s global marketing boss Garry Kondakov mentions new digital marketing push in 2013 w/a demand gen program for partners #klpc2013Jeff Jedras
First look at new creative for global marketing campaign around Kaspersky’s new business endpoint product #klpc2013 http://pic.twitter.com/9xaryVGxJeff Jedras
Here are Kaspersky’s top four priorities for 2013. Yes channel partners, you’re in there. #klpc2013 http://pic.twitter.com/s1OodNTwJeff Jedras
Alexander Erofeev advises people to invest in IT security rather than committing suicide. Makes sense to me. #klpc2013Jeff Jedras
Erofeev: Kaspersky needs to get better at taking partner feedback. “We are hearing you, but we’re not always listening to you.” #KLPC2013ChannelBuzz.ca
#KLPC2013: Kaspersky partners listing out the Top 10 reasons to partner with @kaspersky http://pic.twitter.com/gEg9gvvnKaspersky Lab
Here’s @e_kaspersky discussing threat landscape. Apparently it’s scary out there, people. #klpc2013 http://pic.twitter.com/HFo2R9XqJeff Jedras
Eugene is in the house at #KLPC2013 http://pic.twitter.com/xVbvEnTsTony Bergen
#KLPC2013: @e_kaspersky says, “Movitvations for cyber criminals, money, more money, big money.”Kaspersky Lab
I don’t know @e_kaspersky, I’d rather face a cyber missile than a cruise missile. My leg is harder to disinfect than my laptop #klpc2013Jeff Jedras
Kaspersky launches endpoint security offering for businesses http://www.itbusiness.ca/it/client/en/cdn/News.asp?id=69845 #klpc2013Jeff Jedras
Thousands of laptops lost everyday & 15%-20% never recovered? That’s a scary thought… #klpc2013 http://pic.twitter.com/r2e3y3B7Kevin Priddle
Channel program enhancements from @cbdoggett, part one #klpc2013 http://pic.twitter.com/BUTDCBp9Jeff Jedras
Channel program enhancements from @cbdoggett, part two #klpc2013 http://pic.twitter.com/Kk9niQZaJeff Jedras
New Kaspersky regional sales territories map. Speaking of territories, Canadian will spot what’s missing… #klpc2013 http://pic.twitter.com/cjyGZqNqJeff Jedras
#KLPC2013: Q: Where will @kaspersky be in 5 years? A: We will still be 100% channel focused, we can guarantee you that.Kaspersky Lab
Toronto is snowed-in but I’m on the job in Cancun at Kaspersky’s partner con. Keynotes start soon; stay tuned for security tweets #klpc2013Jeff Jedras
Kaspersky Lab’s North American sales team takes questions from partners at #klpc2013 http://pic.twitter.com/0FolfDz5Jeff Jedras

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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