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Latest Oracle CRM On-Demand integrates forecast analytics

Company introduces some new enhancements with the latest release

A better way of providing visibility through integrated data forecasting has been re-introduced to software firm Oracle’s CRM On-Demand solution, a company executive announced in a conference call with reporters.

By rolling up data from a company’s pipeline, Oracle’s CRM On-Demand Release 17 will be able to extract visibility from the system, explained Anthony Lye, senior vice-president and global lead for CRM, Oracle. “Combined with a rear-view mirror, the new release gives the ability to adjust the forecast for a more accurate report,” he added.

Lye said the capability has been with the offering for some time now, but the company has introduced some enhancements with the latest release. The enhanced forecasting module gives firms the ability to analyze current and historical forecast data against real-time information to evaluate trends, achievements, and quotas.

Through its CRM On-Demand solution, Lye said Oracle is trying to redefine the meaning of enterprise-grade SaaS, which stands on the four pillars of insight, infrastructure, security, and pre-packaged integrations.

“We think [enterprise-grade SaaS] is a unique position for vendors, because the requirements are different [compared with other SaaS offerings],” he noted.

Initially, though, CRM On-Demand was conceived to be pitched for small businesses “who have no CRM before, and have little to no IT equipment and staff.” What happened, according to Lye, was that enterprises started picking up on the offering, because there was no need for them to hire IT staff for maintenance, and the cost was relatively lower.

“In addition, we found out that for small businesses, CRM is nothing more than contact management,” Lye stressed. For firms with 50 or more employees, however, CRM becomes a process automation tool, which calls for the need to have analytics to see how the business is changing.

Because of this market reality, Lye said, they have seen more adoption of CRM On-Demand by enterprise customers, prompting a shift in direction. “Salesforce.com has an 80 average number of users per instance. We have around 150 users per instance, so yes, I’d say most of our adopters are from the enterprise,” he cleared.