Leveraging social media tools within the business

May 26, 2010
The Heart of Social Media – Separating Hype from Reality
Network World
Alpa Agarwal shares some tips on how organizations can leverage social media to conduct their businesses better.

“It’s key to realize that social media is a channel – Twitter, Facebook, Linked In, YouTube, blogs, forums, are all channels – additional ways to reach your audience. Just as a call center allows you to have one-on-one conversations with your audience, so does social media. EXCEPT; except, these channels present new opportunities & new challenges. As you have a two-way, interactive conversation with a particular person who tweeted, this conversation is public & viral instantly. How you behave with this one person impacts the perceptions of millions of others immediately. Use these channels to listen to & talk to your audience. Build your strategies to utilize these free platforms to communicate as you have; but remember when you hang up on one person, you are hanging up on millions instantly.”

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Yahoo, Nokia To Launch Co-Branded Services Around The World
Leena Rao outlines the recent partnership details between Yahoo and Nokia.

“(As part of Project Nike), Nokia will build Yahoo email, search, and other applications into their devices. As part of the agreement, Nokia will be the exclusive, global provider of Yahoo’s maps and navigation services, integrating Ovi Maps across Yahoo properties, branded as ‘powered by Ovi.’ Yahoo will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as ‘Ovi Mail / Ovi Chat powered by Yahoo!.’ Nokia and Yahoo also plan to work on ID federation between their services. Select, co-branded service offerings are expected to become available from the second half of 2010, with global availability expected in 2011.”

Google’s New Cloud Storage Service Takes on Amazon S3
Scott Gilbertson offers details around Google’s new cloud storage offering for developers.

“Google Storage for Developers certainly lays the groundwork for Google to create a user-friendly online storage service. Google Storage for Developers offers a RESTful API, backups across multiple data centers and even has support for storing large files up to hundreds of gigabytes in size. Google Storage for Developers is currently an experimental Google Labs project. For now the service is available by invitation only and limited to U.S. developers.”

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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