LignUp releases fourth version of Communications Application Server

MOUNTAIN VIEW, Calif. — LignUp Corp. said Release 4.0 of the LignUp Communications Application Server will be available to partners for sale June 1.

The company said LignUp 4.0 will deliver a comprehensive suite of telephony Web services for enterprise service-oriented architectures (SOA) or existing telecom infrastructures.

LignUp 4.0 features 125 call control and media control functions exposed through LignUp Communications Web Services. The Web services are implemented by the J2EE-compliant1 LignUp Communications Integration Server, a new component of the LignUp Communications Application Server.

The standards-based LignUp Communications Application Server enables developers to use their favorite programming languages and development environments to incorporate IP-based communications into Web applications, Web portals, business processes, mashups, blogs and wikis – often within a day or less.

With LignUp 4.0, the company said developers can quickly and easily integrate communications into applications for fine-grained access to telephony, real-time media, interactive voice response (IVR), text-to-speech (TTS), voicemail, unified messaging and presence capabilities.

LignUp 4.0-powered applications can be used to ring any phone – IP phones, mobile devices or fixed land line handsets – independent of the enterprise PBX, carrier switch or network to which they are attached.

For example, customers can call a department’s hotline or click-to-call from the department’s Web page. Based on a caller’s phone number, the call can be directed to dynamic IVR menus for access to commonly asked questions, automated database lookups and text-to-speech responses to queries. If a caller needs additional assistance, rules can be defined to reach the first available subject matter expert, based on time zone and work schedule. If no one can be reached, “VIP” callers can be directed to any available department manager and all other callers could be directed to the receptionist or voicemail.

Although LignUp doesn’t have Canadian channel partners at the moment, a spokesman for the company said it is looking for VARs or solution providers here.

Pricing starts at US$100,000 and includes all LignUp Communications Application Server components as well as development and deployment training and 100 session bundles. Subsequent session bundles start at US$670 each.

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Jim Love, Chief Content Officer, IT World Canada

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