Location-based marketing platform gets more current data

Location-based marketing platform gets more current...

DMTI Spatial Inc. a Markham, Ont.-based provider of location intelligence solutions, has released the latest edition of Location HubPortal.

Formerly known as Location Hub Address Assure, the solution is designed to help marketers leverage their location-based information to execute more effective campaigns and increase their conversion rates with a single online solution.

DMTI has partnered with Cornerstone Group of Companies to give users access to Cornerstone data to obtain the names and phone numbers associated with the addresses they have within Location Hub Portal. The company says merging DMTI’s ability to ensure address accuracy, eliminate duplication and infill missing data with Cornerstone’s contact information will allow users to develop more efficient campaigns.

A SaaS-based service, Location Hub Portal validates and corrects Canadian addresses and assigns geographic coordinates to allow addresses to be placed on a map . Businesses can gain insight into current and potential customers for better decision making. ”

Building an effective and targeted marketing campaign has never been easier. In addition to ensuring the quality and precision of their addresses, this evolutionary advancement allows customers to obtain contact information at the same time without having to rely on multiple sources,” said Phil Kaszuba, DMTI vice-president and general manager. The addition of Cornerstone data is another key piece that makes Location Hub Portal Canada’s best and most comprehensive solution for leveraging address information to improve business success. This is a huge win for both DMTI and our customers.”

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