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MicroAge opens in Kitchener, will serve growing, Waterloo, Cambridge Ontario regions


MicroAge has announced the opening of a Kitchener office.

MicroAge Kitchener will gain access to national marketing initiatives, vendor relationships and certifications, in addition to national service delivery capabilities through the network of experienced owner-operated MicroAge franchise partners, said Robert Jolliffe, president of MicroAge Kitchener.

“Having the ability to leverage MicroAge Canada’s processes and programs will increase our ability to serve our customers IT needs and accelerate the growth our business within our market segment. This is great value and a huge opportunity for both myself and my team” said Jolliffe.

In tandem with MicroAge Kitchener, companies such as Sabre Limited – a sister company – will be able to further serve their market by expanding their ability to include infrastructure solutions and managed IT services in their portfolio, MicroAge said in a press release.

“We believe strongly in MicroAge Canada’s ability to help IT Solution Providers succeed and grow within or outside their local markets. We are actively looking for service organizations who want to take their businesses to the next level,” according to Phil Palmieri, president of MicroAge Canada.

The average MicroAge solution provider partner’s business is now made up of approximately 60 per cent products and 40 per cent services. but up to 70 per cent of their bottom line comes from services, according to Palmieri, adding that services are also the company’s biggest profit driver. In a previous interview with CDN, Pamieri said MicroAge Canada has enouraged its partners to add more managed and cloud services to their portfolios, as well as new emerging devices that incorporate IoT and AI.

Palmieri told CDN that an announcement about a new Toronto office is going to be made later this month.