Mining your social contacts for intelligence and analytic insight

Business software vendor SAP AG wants to help you drive business value from your social networks.

The company has launched the SAP Social Contact Intelligence analytic application, powered by its SAP HANA platform. According to SAP, the application allows businesses to glean sentiment and contact insights from social media channels and internal company sources, with the goal of better targeting and influencing customers and prospects.

“With SAP Social Contact Intelligence, marketing professionals can incorporate social sentiment insights directly into their campaigns to more easily identify and target prospects and influencers and help drive incremental sales,” said SAP, in a statement. “Additionally, sales professionals can gain deeper insights into customers, allowing them to quickly identify the most influential and relevant contacts at an account and service professionals can analyze product and service complaints from social channels to proactively identify trouble spots and take preventive measures.”

Social Contact Intelligence is one of the tools within SAP’s larger Customer Engagement Intelligence suite. The other includes SAP Audience Discovery and Targeting, SAP Customer Value Intelligence and SAP Account Intelligence.

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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