N-able announces $75 million managed services channel investment

Remote monitoring and management software solutions vendor N-able Technologies is offering partners a variety of new software “freemiums” and programs as part of a $75 million channel investment package.

The $75 million investment was created to help partners drive end-user adoption rates of managed services said N-able CEO Gavin Garbutt.

“We’re making this massive investment in our channel partners to ignite the worldwide market adoption of managed services and realize our vision to ensure N-able partners are the most successful MSPs (managed service providers) in the world,” Garbutt said.

Mike Cullen, vice-president of sales at N-able, says the company has over 2,000 channel partners around the world, including more than 150 partners in Canada.

“From what we’ve learned from our partners, one of the biggest challenges for our MSPs is in the area of new customer acquisition strategies,” Cullen said. “As part of our investment, we’re offering freemiums to our partners in the form of software licenses and programs. It’s the idea that you give people something free so you can extend other services and up sell on that initial offering.”

The freemiums will be offered to any N-able partner that has a current N-central maintenance and support subscription, which is designed for delivering internal IT services remotely. Partners that have this subscription will receive a matching number of free N-central Essential licenses for each N-central Professional license that’s purchased. And, for a limited time, these partners will also receive an equal amount of N-able Endpoint Security Manager licenses that are good for one year, for free.

Cullen said N-able’s software licenses come in two tiers: the Essential versions, which are free, and the Professional licenses. The Essential licenses, he explained, are essentially a lighter version of the Professional licenses.

To further its channel enablement and 100 per cent channel commitment, the company is also making programs available to partners to teach them how to embrace the freemium business model. In addition to marketing and other collateral materials, N-able will also be providing training to its partners, he added.

Derik Belair, vice-president of business development and marketing at N-able, said the new freemium and program offerings are not limited in nature, and will be available from the company moving forward and into the future. He also said the new offerings should help and enable partners to go out and “win more business.”

“This should help partners address their current (end-user) markets and should also help them expand beyond their current portfolio and customer offerings,” Belair added.

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Maxine Cheung
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