Channel Daily News

New HP MFPs get big channel rollout

HP has confirmed it will release the latest A3 multifunction printers (MFPs) to 80 major markets, worldwide all through the channel.

HP has partnered with more than 500 solution providers for this launch.  HP is positioning this new A3 portfolio to transforms today’s copier experience with advanced security features and cloud-based services.

This next generation portfolio includes 54 SKUs and is designed to provide channel partners the ability to offer higher levels of customization that meet a wider range of customers’ printing needs.

There is also colour features through HP’s PageWide printing technology, and longer device uptime via HP’s Smart Device Services technology.

Tuan Tran, Vice President & General Manager, LaserJet and Enterprise Solutions at HP, said the company set out to offer the channel community with disruptive technologies and a range of finishing options to meet current and future printing needs.

“Today, we’re delivering on that promise, along with our mission to continue reinventing the market. Using the vast knowledge, we’ve gained through our large-scale commercial printers, we streamlined our designs, improved print speeds and enabled higher-quality printing for a lower cost,” Tran said.

HP is forecasting the new A3 line as a $55 billion channel-led opportunity.

As for the new security features, they will be embedded into the new line to combat the growing number of threats targeting business MFPs.

According to HP, modern MFPs now behave more like PCs, and less than two per cent of the world’s hundreds of millions of them are properly secured, improving print security is a top priority for businesses. HP’s MFPs incorporate a suite of security features that protect devices, data and documents.