New product can clean out your Email inbox for free

According to research from McKinsey Global Institute, the average person now spends more than a quarter of their day dealing with emails.

New York-based, an online software developer founded by’s Scott Kurnit, wants to do something about it. Swizzle is an email inbox cleaner and aggregator. The service is free and helps users unsubscribe from unwanted emails and better manage the ones they do want to keep.

The company claims that the quantity of daily emails expected to grow 63 per cent in 2013 from five years ago, as a result of the increasing onslaught of social media notifications, growing e-commerce store communications and daily deal sites.

MaryAnn Bekkedahl, president and co-founder of, said the Swizzle Sweeper feature lets users unsubscribe from emails in seconds. New features of the site include the ability to add existing subscriptions into a daily digest email called the Daily Swizzle to further reduce clutter for the user. Users can then browse Swizzle’s expanded showcase of more than 1,000 brand emails and add the ones that interest them to their daily digest. This produces a single summary email combining what was previously dozens of emails.

“The enhancements we’ve made allow for not only cleaning out the old, but tidying up the current and adding some new,” she said.

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