New Turbonomic partner program making ‘significant investments’ in its partner ecosystem, says SVP of global channels

Hybrid cloud automation company Turbonomic is launching a new partner program and looking to expand its footprint in Canada.

Focused on giving partners the necessary training and accreditation to quickly build service and support around the Turbonomic platform, the company says its new Turbonomic Partner Program is also investing in new incentives and joint offerings across the cloud planning and migration. Chris Gorecki, the company’s vice-president of global channel alliances, says the new program is also a sign of them reinforcing their commitment to the Canadian market.

“We are working closely with our top partners to ensure they are enabled and taking full advantage of the new program,” he tells CDN. “We currently have 15 active partners in Canada, and starting in Q2 (May-July), we have four partner directors and systems engineers responsible for growing our partner business in Canada.”

The new program includes a new Market Development Funds Program and a Next-Generation Partner Portal. The portal will give the partner ecosystem the ability to manage all leads and opportunities, deal registrations, as well as access to training paths. The announcement came shortly after Turbonomic’s rollout of its Turbonomic 6.1 update, and Chris Sullivan, who joined Turbonomic as SVP of global channel and alliances February 2018, says partners will gain access to a greater pool of hybrid cloud experts and consultants. Sullivan suggests if the partners succeed, so will Turbonomic.

“We expect the partner ecosystem to drive well over 75-percent of our revenue through the channel this year. In anticipation, we are making significant investments to make our partners profitable. Our success has been, and will continue to be, tied to our partners’ success,” he says.

Prior to Turbonomic, Sullivan spent two years at Hortonworks and several years at VCE where he grew VCE’s channel business to more than $1.5 billion, according to a statement from the company.

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Alex Coop
Former Editorial Director for IT World Canada and its sister publications.

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