New vendor enters Canadian smartphone market

The Canadian smartphone market got a little more crowded Thursday, with ZTE announcing that its Grand X smartphone is now available from major Canadian carriers for the first time.

A Chinese-based company, ZTE is a global smartphone vendor and has had success in the pre-paid market, but this is its first deal with a major Canadian carrier. Its new Grand X is now available with Bell and Virgin Mobile.

“The Grand X continues our commitment to providing affordable premium electronics to Canadians,” said Denson Xu, CEO of ZTE Canada, in a state,emt. “This smartphone has all the features consumers want, at the price they need. The Grand X proves that you don’t have to pay a lot to get a lot.”

The Grand X features a 2400mAh battery for up to seven hours of talk time and 350 hours of standby, and a 5.0” HD LCD screen with Corning Gorilla Glass 2 to watch movies and play games in 720p HD. There are two cameras – a 5MP rear camera with 4x zoom and LED flash and a 1MP front camera – and Immersive SRS TruMedia sound.

The smartphone runs the Android 4.3 OS and is powered by a Qualcomm Snapdragon 1.2 GHz Quad-Core.

Aimed at the budget market, the ZTE Grand X is available now in stores and online with Bell and Virgin Mobile for $149.99 without a contract.

xte grand x

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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