New worldwide channel chief for VMware

VMware has been no stranger to leadership changes over the last several years, and 2018 is no different.

The company has appointed Jenni Flinders as its new vice president of worldwide channels. As the global channel chief, Flinders will be responsible for developing and executing VMware’s channel strategy, as well as its global ecosystem of solution providers, distributors, OEMs, and telecom partners.

She was most recently CEO of Daarlandt Partners, a consulting practice where she advised clients on channel strategy. Before that, Flinders spent 15 years at Microsoft in multiple channel, sales, and marketing executive roles. Currently, she also serves as a board member for the Boys and Girls Club of Bellevue, Washington and the Tateuchi Center.

“I’m honoured to serve as VMware’s new worldwide channel chief, and can’t wait to team with our renowned and robust partner ecosystem,” Flinders says in an Apr. 4 press release. “Our partners are key to helping customers realize the value of VMware solutions including our compute, cloud, mobility, networking and security offerings. They are a critical source of valued expertise to customers around the world.”

She will report to Brandon Sweeney, the senior vice president of worldwide commercial and channel sales at VMware.

Sweeney says he is thrilled to have Flinders as VMware’s global channel chief because of her “long and distinguished track record of driving innovation with a diverse set of partners in the IT industry”

“I’m excited to have Jenni work closely with our world-class partner ecosystem to empower our customers to accelerate their digital transformations and integrate public clouds to scale and extend their businesses,” he explains.

This news comes after VMware shuffled many of its executive positions in the summer of 2017, promoting Sweeney to his senior vice president role and moving channel program leader Ross Brown – who has since left the company – to focus on cloud, Internet of Things, and other emerging technologies.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Mandy Kovacs
Mandy Kovacs
Mandy is a lineup editor at CTV News. A former staffer at IT World Canada, she's now contributing as a part-time podcast host on Hashtag Trending. She is a Carleton University journalism graduate with extensive experience in the B2B market. When not writing about tech, you can find her active on Twitter following political news and sports, and preparing for her future as a cat lady.

Related Tech News

Featured Tech Jobs


CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.