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nGenx revamps MSP program for low-cost VDI

Channel StrategyCloudnGenx

nGenx is looking to expand, and it’s asking MSPs to help it do so.

This week, the VDI vendor announced an overhaul of its North American channel program with a particular focus on managed service providers.

The company, which has been pushing virtualization since 2000, has seen the technology slowly catch on with the rise of cloud, but is still lacking in certain areas of its partner network.

“Our sales channel consisted of telcos, msps and vars but we didn’t have a great model for msps; penetration wasn’t that great there,” nGenx chief sales officer Max Pruger told CDN.

The Chicago, IL-based company has since looked at ways to remedy the situation with the relaunch of both its agent program as well as the MSP program, namely through the inclusion of tiers, scalable discounts, and white label delivery.

At the core of the program is the company’s nFinity nWorkspace, an Independence IT-based VDI platform.  While many companies tout their solutions as superior, Pruger did not shy away from making comparisons.

“The market is somewhat immature and all solutions are lumped together,” Pruger said, explaining that not all virtualization deployments are created equal, and that his company’s solution includes software, hardware and network infrastructure.

“The Amazon solution, for example, it’s a shell. We provide an end-to-end solution with backup, antivirus, patching etc. … are a much simpler solution to deploy and manage,” Pruger said. “Our biggest competitor is the misinformation in the market.”

Through the program, qualified partners will have access to:

  • A while label program
  • Partner portal which includes both sales/marketing collaterals and online tools
  • Training programs
  • Eligibility to sell multi-vendor hosted desktop technologies, including Office 365
  • Field and inside channel account manager coverage
  • Qualified sales leads
  • Rewards and incentives program
  • Commissions
  • Online video resource library

In addition, Pruger promised negotiable discounts for infrastructure, as well as a starting buy rate that is roughly 30 per cent lower than other companies, at around $40 per desktop as opposed to $60 even with zero investment, and even lower if a partner joins tiers silver through platinum.

“A lot of companies tell us ‘We believe in VDI, we think it makes sense, we just can’t make the pricing work.  By the time we add in all the solutions, it’s about $150. It’d be great if we could get it to the $99 price point.” Pruger said. “With our pricing, we can easily be at that price point.”