No. 1: SoftChoice tops the charts

Persistence paid off for SoftChoice Corp., this year’s Top 100 leader.

The publicly-traded Toronto-based software firm, which branched into hardware sales two years ago, has been among the biggest Canadian solution providers by revenue for several years.

But in 2004 it declared revenues of $784 million, a 24 per cent leap over the year before, making it the national champ for the first time.

“It was a great year,” said president Dave MacDonald, who credits the growth in part to a 61 per cent jump in hardware sales, which totalled $142 million. Some 35 per cent of Softchoice customers buy everything from servers to cables from several name-brand manufacturers.

He also credits the purchase last year of Brossard, Que.-based 3-Soft Software Group and Softchoice’s expanding asset management services business.

The company’s roots are corporate software sales, so there’s no surprise that it’s Microsoft’s fastest-growing large account reseller in North America as well as the biggest in Canada.

It has parlayed that into becoming a North American player, carving out a niche in serving business markets and partnering with systems integrators for installations.

It now has 600 employees in 29 branches in the U.S. and five in Canada.

Sixty per cent of its business now comes from south of the border, a figure MacDonald believes will rise this year to 65 per cent. So far the jump in the Canadian dollar hasn’t affected sales.

Busy exec
It’s made MacDonald a busy man. When we interviewed him for this article he was in Ottawa quickly downing a chicken salad sandwich before going into a meeting of the Information Technology Association of Canada, of which he’s vice-chair.

After an Easter break skiing with his family in Banff, he was off to visit one of the company’s call centres in Seattle, then chat with Microsoft executives in nearby Redmond, Wash.

While he was pleased with his company’s placement on the Top 100 list, he was equally delighted that it was just listed as one of the top places to work in Canada by a business magazine.

That’s because increasing employee retention by spending more on training is one of his priorities for this year. Getting word out that SoftChoice is a good place to work will help that goal.

“We’re going to continue to grow our hardware business (in 2006), which we think will grow to a very significant rate,” MacDonald said. “We believe we can take more share in the U.S. in the software licensing business, and then provide those customers with hardware products.”

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Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@]

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