Oprah Winfrey Tweet faux pas upsets Microsoft

They call it the “The Oprah Effect” and it has been sought after by many manufacturers around the globe. Oprah Winfrey’s book club has been well documented to give any new product a proven sales boost.

Winfrey’s seal of approval has branched out to other products and even Presidential nominees like Barak Obama. This is exactly what Microsoft was hoping to get from Winfrey after she tested the new Surface tablet. And, for the most part Winfrey has been delivering great reviews. Like saying the Microsoft Surface is one of her new favourite things. The problem is that Winfrey tweeted her love for the Surface on an Apple iPad.

Related Story: Some of the lesser known features of the Microsoft Surface

It has been reported that Microsoft spent $1.5 billion in marketing and advertising the Surface. The Redmond, Wash.-based software giant has also gotten help from other stars such as singer Gwen Stefani and actress Jessica Alba.

One of the issues with Oprah’s faux pas is that Twitter has not yet officially launched a new app on the Windows Store. So what else could Oprah do? Tweet from her Blackberry?

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Paolo Del Nibletto
Paolo Del Nibletto
Editor of Computer Dealer News, covering Canada's IT channel community.

Related Tech News

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.