Sage acquires U.K.-based proposal management software provider

Cloud business management solutions firm Sage has acquired GoProposal, a U.K.-based provider of proposal management software for small and mid-sized accountancy firms.

Founded in 2016, GoProposal offers a complete client onboarding system focused on automated pricing, proposal, and engagement letter solutions to accounting and bookkeeping businesses in the U.K., Canada, U.S. and Australia. 

With this acquisition, GoProposal team will be joining Sage’s global accountant team based in Manchester, U.K., and GoProposal will be integrated into Sage Accounting and other Sage solutions in the coming months. The prices will remain unchanged, a spokesperson for Sage told  

This is Sage’s fourth recent investment in cloud-based fintech companies targeting the small and medium businesses (SMBs) market in the last 12 months. 

“We are focused on helping small and mid-sized businesses (SMBs) emerge more productive and profitable than ever from the challenging macro environment of the past 18 months,” said Derk Bleeker, chief strategy and development officer at Sage, in an Oct. 5 press release. “Accountancy practices play a vital role in helping SMBs to thrive – and by supporting them to digitise their practices, Sage can play a vital role in enabling them to focus on providing their SMB customers with great service and advice and to help them capitalise on the emerging opportunities as the world emerges from the global pandemic. This acquisition demonstrates Sage’s commitment to supporting accountancy practices through this digitalisation journey, so they can operate efficiently and profitably.”


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Pragya Sehgal
Pragya Sehgal
Her characters are bold and smart, but in real life, Pragya is afraid of going upstairs when it is dark behind her. Born and raised in the capital city of India - Delhi - bounded by the Yamuna River on the west, Pragya has climbed the Himalayas, and survived medical professional stream in high school without becoming a patient or a doctor. Pragya now makes her home in Canada with her husband - a digital/online marketing professional who also prepares beautiful, healthy and delicious meals for her. When she isn’t working or writing around tech, she’s probably watching art films on Netflix, or wondering whether she should cut her hair short or not.

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