Sage releases a Siri-type assistant for accounting named Pegg

CHICAGO – Sage unveiled an accounting chat bot called Pegg today at the Sage Summit that will act as your personal trainer for your business.

Pegg does not need to be installed nor does a user have to log-in with a password to access it. To use it just go to

The strategy with Pegg is to make accounting process as easy as sending a text message to a friend, said Kriti Sharma, global director of mobile product management at Sage.

To support the release of Pegg, Sage has partnered with Slack, a Vancouver-based real-time messaging and archiving vendor.

With Slack, Pegg can enable the user track expenses and manage finances through the messaging app. Pegg also works on Facebook Messenger.

PeggSage4“I can create a report where I spent $110 on brunch with a client. I sent the receipt and on the back end Pegg calculates it in the messaging platform. It can even ask me a question on my balance and how much is owed. Pegg then says ‘Got It’ and it does all the boring accounting for you,” she said.

Also Pegg can enable you to view pay slips and vacation approvals.

Company CEO Stephen Kelly said Sage wants to automate more of your financials so that customers; entrepreneurs can see the accounting functions as invisible enabling them to spend more time on their business and not accounting.

“Pegg is a conversational office creation tool for you,” he said.

Sharma added that small businesses owners use messaging apps at least nine times a day and Pegg can bridge the gap.

For channel partners, Nancy Harris, executive vice president of Sage and Canadian country manager, said the Pegg technology advances the sales tool discussion for solution providers with their customers. “Pegg does change the dynamics and makes accounting simpler to use or for customers looking to get data in and data out. It increases the value proposition on Sage Live and situation with people who don’t view accounting as their first priority in business. Those people want to thrive on their passions and anything that makes it simpler it will be easier for the channel to sell it,” she said.




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Paolo Del Nibletto
Paolo Del Nibletto
Former editor of Computer Dealer News, covering Canada's IT channel community.

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