Samsung shows off outdoor and transparent smart signage, audience measurement tools

Samsung has a new portfolio of digital signage solutions dubbed “SMART.”

Shown off at the 2016 Digital Signage Expo, the devices include a high-brightness outdoor display, large-scale video walls and transparent OLED displays designed for retail, quick-service and fast casual restaurant (QSR), hospitality, corporate, entertainment and more.



Samsung Outdoor Signage_main

Samsung OHD Series SMART Signage displays are outdoor devices with both commercial, drive-thru, and traffic uses. These devices feature IP56 certifications for brightness (up to 3,000 nit), a contrast range of 5000:1, and resistance to elements including dust, water and heat.

A HDBase-T connection underneath powers the content management platform, the System-on-a-Chip-based Smart Signage Platform and Samsung MagicInfo solutions for real-time message display. The OHD series also have energy efficiency and remote management in mind.

A separate series called OMD-K offers a panel kit for installing the display within a customized housing in an outdoor environment for weather durability.


Small-bezel displays

Samsung UH55F-E video wall_main

The UH55F-E displays with bezels of less than 1 mm thick are designed for indoor environments such as retail and corporate spaces.

These video walls also feature color management capabilities, factory calibration, and can display UHD content up to a 5×5 configuration.

These displays use LED technology.


Transparent displays

Samsung TO55E Transparent OLED_main

Starting in Q2, Samsung will ship its 55-inch ML55E Mirror and 55-inch TO55E Transparent OLED displays.

These displays are meant for retail environments, the ML55E Mirror display has “reflectance” of up to 55 percent and a frameless design.

Meanwhile the TO55E Transparent OLED Display offers brightness of up to 150 nit, transparency of up to 45 percent and color presentation of up to 100 percent Adobe RGB.



In addition to hardware and display management, Samsung is offering an analysis tool called the MagicInfo Audience Measurement camera.

It is able to record anonymous customer data when integrated with Samsung SMART Signage displays. Companies that take it a step further also and profile customers through face recognition technologies and engage.

Samsung Audience Measurement will also be available in Q2 2016.


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