SAP Canada ramping-up SME channel centricity

Orlando – This year’s Sapphire user conference saw business software vendor SAP AG (NYSE: SAP) reaffirm its commitment to partnering, developing an ecosystem and going to market through the channel.

SAP’s recent acquisition of Sybase Inc. opens the possibility of a new channel play pushing-out SAP functionality to mobile devices, and the announcement of a hardware-software partnership with Hewlett-Packard Co. (NYSE: HPQ) and Intel Corp. (NASDAQ: INTC) around SAP’s new in-memory analytic engine offers the possibility of new ways for the channel to configure, package and sell SAP software. SAP’s on-demand Business ByDesign offering, after several delays, is also slated for an early 2011 launch in Canada.

In the SME-dominant Canadian market, SAP and its partners are looking to capitalize on these developments, pent-up demand and the recovering economy to drive further channel centricity in SAP’s Canadian business.

In this CDN video. SAP Canada’s vice-president of SME, Conrad Mandala, discusses SAP’s Canadian channel growth, while Nir Orbach of Illumiti Inc. and Michael Pearson of Contax Inc. provide a partner perspective.

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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