SAP lets partners into enterprise market

Savannah, Ga. – With ambitious targets for growth to meet in the coming years, business software vendor SAG AG (NYSE: SAP) is tearing down the wall between its midmarket and enterprise go-to-market by opening up 4600 enterprise prospects in North America, including 500 in Canada, for the channel to go after.

SAP announced the greenfield program (so named because all the prospects would be net-new to SAP) to partners this week at its 2011 Channel Partner Summit. In this CDN video, Rene Giguere, vice-president, small and medium-sized enterprise (SME) for SAP Canada explains the program, and the opportunity. Also, SAP partners Michael Pearson of Contax and Nir Orbach of Illumiti discuss what it could mean for their companies.

Follow Jeff Jedras on Twitter: @JeffJedrasCDN.

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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