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SAP lets partners into enterprise market

The business software vendor will open 4600 North American enterprise prospects to partners, and it leans on the channel to meet its growth goals

Savannah, Ga. – With ambitious targets for growth to meet in the coming years, business software vendor SAG AG (NYSE: SAP) is tearing down the wall between its midmarket and enterprise go-to-market by opening up 4600 enterprise prospects in North America, including 500 in Canada, for the channel to go after.

SAP announced the greenfield program (so named because all the prospects would be net-new to SAP) to partners this week at its 2011 Channel Partner Summit. In this CDN video, Rene Giguere, vice-president, small and medium-sized enterprise (SME) for SAP Canada explains the program, and the opportunity. Also, SAP partners Michael Pearson of Contax and Nir Orbach of Illumiti discuss what it could mean for their companies.

Follow Jeff Jedras on Twitter: @JeffJedrasCDN.