SAP promises big partner profit from big data and analytics

German business software SAP AG is touting a report it commissioned by IDC Corp. that estimates SAP partners worldwide will earn as much as US$220 billion in revenue from the vendor’s analytics and big data solutions.

During SAP’s PartnerEdge channel conference this week in Miami, IDC said the forecast revenue growth is in line with the sharp increase in customer demand it sees for advanced analytics and predictive analytics skills over the next 12 months, along with a push to optimize operations, control costs and manage risks.

The partner opportunity IDC identified for SAP partners includes reselling, professional services, hardware and other intellectual property and solutions related to SAP platforms and solutions. The opportunity for North America is estimated at US$90 billion.

The largest opportunity for analytics and big data is professional services at 38 per cent of the envisioned market, followed closely by hardware at 37 per cent. In the in-memory market 36 per cent of the opportunity is from professional services, followed by hardware at 31 per cent and software at 29 per cent.

“SAP and its partners make a significant impact on the global economy,” said Darren Bibby, vice-president for channels and alliances research at IDC, in a statement. “SAP does an excellent job delivering great products for partners to work with, as well as effective sales, marketing and training resources. The result is that the SAP ecosystem is well-positioned for the future and customers will benefit from these additional skills and resources.”

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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