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Secure communication vendor introduces new channel program

Lantronix offers more marketing training, and co-branded events in its new channel program

Lantronix announced has launched its new global Premier Partner Program.

The new channel program is designed for solution providers, systems integrators, product vendors and distributors and it has been streamlined for them.

Rob Robinson, vice president of worldwide sales and distribution for Lantronix, said Given the aggressive pace at which we’re planning to roll out new products over the coming year, it was time to refresh our existing partner program on a global scale.

“The new program supports our core business as well as our new products and new markets. It has been redesigned to improve overall partner reach and communications, enhance individual partner productivity, and provide new processes and programs designed for rapid ramp up of new partners, and rapid growth from existing partners,” he said.

In the new program, Lantronix will start to reward partners that identify, develop and close new business opportunities in its opportunity registration area of the program. New opportunities can be submitted, approved and registered to a specific partner for up to six months.

Product training will also feature prominantly in this program. The Lantronix qualified sales and marketing teams will provide the expertise and insight needed to evaluate customer requirements for the channel.

New brochures, case studies and other sales tools are also available along with a product roadmap.

Lantronix technical support team will also provide priority assistance with product implementation questions.

A big chunk of the new program was devoted to co-marketing programs. On a pre-approval basis, there is an opportunity for partners to join Lantronix in co-branded, co-marketing programs including webinars, events, and direct marketing programs.

There is also a lead referral program for premier partners. They will receive pre-qualified end user leads directly from Lantronix.

They will also get customized e-mail communications and training information along with direct access to sales and support teams.

Finally there is a dedicated partner portal for solution providers who want to get the latest information on Lantronix products, programs, marketing tool promotions, and partner-exclusives at Partners.Lantronix.com.