CANCUN, MEX. – Security vendor Kaspersky Lab North America announced a doubling of incentives on key products and increased investment in lead generation as part of its annual partner conference on Friday.
Following on the launch last week of Kaspersky Endpoint Security for Business and a new commitment to moving into the enterprise market, the partner program enhancements are focused on partner business efficiency and growing bottom line revenue. Some of the changes include:
* New rewards with a doubling of inventive payments on all Kaspersky Endpoint Security for Business, Advanced and Total platform sales.
* The SE2SE program of monthly education sessions on advanced topics has been revamped to reward technical champions that influence sales. When pre-sales Systems Engineers attend a monthly SE2SE WebEx and pass an exam, they’re eligible to receive a SPIFF payment on any eligible sales that they influence, ranging from $25 to $200 per deal.
* Lead Generation will be a priority, with new resources and budget dedicated to a new digital marketing program to drive more leads to partners. Kaspersky is forecasting a 300 per cent-plus increase on lean gen over the same quarter a year ago.
* A growing library of Kaspersky video assets to help partners demonstrate Kaspersky offerings will now include messaging around positioning offerings in the market.
Kaspersky Lab’s North American president, Steve Orenberg, told partners that, compared to competitors that are diluting their focus with acquisitions, Kaspersky is focused like a laser on improving endpoint security.