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Snapt offering new partner program, calls Canada a ‘primary market’

Channel StrategyCloudSoftware

Snapt Inc., a software company that offers application delivery controller (ADC) solutions, recently announced that it’s expanding its partner program.

The company, based in San Francisco and South Africa, is introducing a tiered partner program that will allow channel partners to work more closely with Snapt and its products, according to an Aug. 7 press release. Canada is a primary market for Snapt’s partner program and is its third largest market globally, a spokesperson for Snapt told CDN.  

The ADC provider offers a variety of products that use software belonging to Microsoft, Red Hat and IBM. Its offerings include, load balancers for DevOps and application delivery, web application firewall (WAF), web accelerators and global server load balancing. The updated partner program features a three tiered system: Silver, Gold and Platinum, according to Snapt, “allows partners to scale revenue and margins in line with its market penetration.”

“The new offerings are designed to partner more closely with existing and new channel partners and take advantage of the number of enterprises turning to software-only ADC solutions,” says Snapt.

Snapt adds it will offer support to its managed service providers (MSP) and original equipment manufacturer (OEM) partners based on the tier levels; offering assistance with sales and marketing activities, access to its partner portal as well as technical training and certification.   

“The ADC market demands more sophisticated solutions that can solve a broader range of enterprise requirements. We are focusing more on channel partners who carry complementary products such as F5 and Citrix,” said Snapt’s chief executive officer and co-founder Dave Blakey in the release. He also noted that interest for these types of solutions are continuing to grow in the North American, the U.K. and western European markets.  

Current Snapt clients include NASA, Target and media outlet MTV.