Social media and branding

March 1, 2011
Mozilla unveils Firefox 4 beta 12
ZD Net
Adrian Kingsley-Hughes shares details about Mozilla’s Firefox 4 beta 12 browser release.

“The announcement was made on the Mozilla blog: The latest Mozilla Firefox 4 Beta is now available to download and test. This release delivers improved performance and responsiveness when watching videos on your favorite video Web sites. We are in the final stages of the Firefox 4 Beta cycle. The team has fixed more than 7,000 bugs since the first beta release. We are working closely with the community of add-on developers to ensure their Firefox Add-ons are ready to customize the features, look and functionality of Firefox 4 Beta.”

What’s your opinion?

Is social media perpetuating consumer panic and chaos against brands?
ZD Net
Rich Harris raises the issue of whether or not social media is helpful when it comes to company branding.

“Remember that if you as a brand are effective at taking care of your customers when something goes wrong, you are investing in your own army. Social media is not just an opportunity to get people to buy or to draw in new marketing and sales opportunities. The time is now to go the extra mile for your customers whenever possible. This will reduce the opportunities for a PR nightmare that in most cases could’ve been avoided if fighting for positive public perception was made a higher priority. If you can do this right, you won’t have to work as hard when something goes wrong because your more reasonable customers will back you up.”

Fujitsu Stylistic Windows 7 slate: Microsoft’s latest, greatest iPad competitor?
ZD Net
Mary Jo Foley shares details about Fujitsu’s Stylistic Q550 tablet device.

“Fujitsu shared more details on February 24 about the Fujitsu Stylistic Q550, which got an early debut at the Consumer Electronics Show (CES) 2011. The coming slate, based on the Intel ‘Oak Trail’ Atom processor, runs Windows 7 Professional. It supports pen-based input, along with touch, and offers an optional smartcard reader for extra security, according to Fujitsu’s press release about the business/enterprise-focused product.Fujitsu is promising up to 10 hours of battery life (using a large-capacity battery), and the press release says the device weighs 1.5 pounds (690 grams) when a regular-capacity battery is inserted.”

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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