Storage vendor woos partners with 60 per cent margins

Cofio Software, a four-year-old U.S.-based storage software vendor, is extending its 100 per cent channel strategy and model to Canada this year.

Tony Cerqueira, founder and CEO of Cofio, said the company, which does business around the world, is now in channel recruitment mode in Canada. In addition to its head office located in San Diego, Calif., the company also has offices in Asia and Europe.

The company’s flagship product is better known as AIMstor, which is a unified data protection solution designed for small to mid-sized businesses (SMBs), all the way up to large enterprises. The solution provides users with real-time backup and de-duplication capabilities and is optimized for use in Windows and Linux environments.

“We’re 100 per cent focused on the channel and all of our revenues go thru partners,” Cerqueira said. “We currently have about 20 resellers globally and we’re now actively seeking partners in Canada. We don’t have any there now. We’d like to double our partner base by the end of the year.”

Cerqueira said he’s looking for between one and two regional partners to represent each province across the country.

“We’re looking for VARs that have technology support capabilities and who have an understanding of the data protection marketplace,” he said. “We want to focus on VARs that have a strong local and regional presence.”

For now, the Canadian partners who sign up with Cofio will be looked after by Cofio executives from the U.S. office.

The AIMstor solution tracks file system activities and alerts users in real-time about things such as deletions, changes and moves. Users can also index, search and restore data using the solution. The good thing about AIMstor, Cerqueira said, is that it’s hardware agnostic, so it will work with any hardware the customer and/or channel partner happens to have.

Partners should expect to receive anywhere between 30 and 60 per cent margins for the company’s solutions, Cerqueira said. To increase their revenues and sales opportunities even further, the channel can also offer consulting services to customers too, he added.

Follow Maxine Cheung on Twitter: @MaxineCheungCDN.

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Jim Love, Chief Content Officer, IT World Canada

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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