StorageCraft has a new look and a new direction

TORONTO – StorageCraft Technology Corp. participated in the 2016 Microsoft Worldwide Partner conference under a new look and approach to the market.

The backup and disaster recovery vendor has gone through a corporate rebranding that includes a new Web site (, a new logo and a new cloud-to-cloud offering. The cloud-to-cloud offering has hosted app protection for Office 365 along with support for, Google apps and Box. Brian Wistisen, StorageCraft director of product marketing told CDN more app support is coming in the future.

New StorageCraft logo
New StorageCraft logo

“What differentiates us is that we now have a much broader platform than just backup and these are services the channel partners can leverage,” Wistisen said.

The StorageCraft Recovery Solution with its cloud-to-cloud offering is something that the company has never done before. Most channel partners know the vendor for its disaster recovery cloud services, but by providing new cloud-to-cloud support for Office 365 and other apps solution providers can work with a full breath of tools and no longer have to go out and find another vendor for that space, Wistisen added.

With this new offering Wistisen said the company is embarking on channel partner recruitment. The company is interested in working with larger partners who can do high volume, MSPs, consultants and distributors.

“We branded this cloud-to-cloud because we want to be descriptive. We are offering the partners a way where they can add any services they want and make as much revenue as possible. This is a good opportunity for those partners to sell other tools from StorageCraft where its on-premise or off-premise,” he added.

As for the new Web site, it features a user-friendly navigation system targeted at channel partners and end users to help them find resources. This new Web site is a precursor for a brand new StorageCraft Partner Network and portal, which will be launched later on this year, according to Wistisen.

With the new portal will also come a new, tiered channel program that will promise aggressive discounts, he said.

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Paolo Del Nibletto
Paolo Del Nibletto
Former editor of Computer Dealer News, covering Canada's IT channel community.

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