STORServer unveils new channel portal

STORServer, a backup data vendor for the mid-market, announced a revamped online reseller portal that will provide sales information, product specs and content to assist channel partners and managed services providers in closing more sales.

The portal will function as a resource for resellers to better understand STORServer offerings and to provide product information to their prospects.

Qualified and participating resellers will now receive sales inquiries directly from the portal. Other key areas of development include:

Navigation improvements

Dashboard development

“At-a-glance” account information

Lead management

Marketing and training resources

John Pearring, manager of sales and marketing for STORServer, said the portal allows resellers to build complex quotes, but following numerous usability testing sessions performed by Intuitive Web sites with our resellers, we realized it needed improvements to help our partners market and sell STORServer products. The new portal will integrate with STORServer marketing efforts to generate leads and support the reseller’s sales efforts in a more robust and efficient manner. Intuitive Web sites did a terrific job of producing the new look and feel, as well as the GUI.

To improve navigation and usability, the new portal offers a central dashboard page that includes links to the most utilized tools within the portal and a summary of current account activity. The dashboard is unique to each reseller, displaying a status of active and expired accounts as well as accounts that need to be refreshed.

According to the company, a number of enhancements have been made to the usability of the accounts section, including a new architecture that is intuitive and easy to use for both new and experienced resellers.

In the next phase of portal updates-expected to release later this year-resellers will be able to modify the dashboard to highlight individual preferences. Other new features will include integration with CRM tools, a quote tool demonstration video and a reseller support page.

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Jim Love, Chief Content Officer, IT World Canada

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