Supercom has cracked the $500 barrier with its latest multimedia desktop.
The new machines will be under the Touch A Extreme Value brand, powered by either an Intel P4 or Celeron processor or an AMD Sempron processor.
According to Paul Chiu, Supercom’s systems product manager, these units
would address markets the distributor currently does not play in, such as corporate and education markets.
“”Small- to medium-sized businesses need a very long product life cycle,”” Chiu said. “”They also need a stable machine that does not require a lot of maintenance. These systems are decent for the corporate market and consumers. The system price is also very competitive and that’s what we tried to do.””
To aid systems builders and other resellers in carrying the Extreme Value Touch line, Supercom has streamed down its warranty so its partners can up-sell customers from a basic one-year warranty to a three-year comprehensive package.
“”For us (Supercom), we try to make a slim margin so that we can provide a solution to resellers that can make 12 to 15 points. If the reseller can sell a three-year warranty they can make more money. And maybe the reseller can provide more value- added services to the customer,”” Chiu said.
The low price does not necessarily mean low-quality components, he added. “”All the components are the latest and (these machines) are for users who do not want to change the chassis,”” he said.
Extreme Value PCs come with combo drives and Microsoft Windows XP Home.