2 min read

Symantec announces new channel marketing resources

A new program and an enhanced tool have been designed to help partners boost their sales and customer acquisition activities

Symantec (Nasdaq: SYMC) is helping its SMB partners improve their speed and efficiencies when it comes to marketing campaigns with the introduction of a new program and an enhanced marketing tool.

The new program from Symantec is its Partner Support Center for Marketing and the enhanced tool is Symantec’s Campaign Creator. Fred Patterson, director of enterprise channels at Symantec Canada, says small business partners in particular usually face marketing challenges because of factors such as lack of time, resources, expertise and personnel.

“These are areas where partners can use some assistance,” Patterson explained. “With our Campaign Creator tool, we’ve introduced new templates and campaigns and partners can now easily create and launch cobranded campaigns using e-mail blasts directly from our Web site.”

Symantec’s Partner Support Center for Marketing enables partners to more effectively utilize and leverage the company’s marketing tools, programs, events and other offerings, Patterson explained. As part of this Support Center, Symantec will provide inbound and outbound services to its channel.

“The inbound service is where partners can call us and ask questions to see how they can use the resources we have for them from a marketing perspective,” he said. “We’ll also do outreach campaigns to let partners know what’s available to them. The intention here is to remove barriers whether it’s time, resources or money so partners can be more effective with sales and new customer acquisition.”

While the new marketing programs are ideal for SMB-sized partners, Patterson says both will also work well for larger-sized partners.

“The programs will help partners save their time and energy so they can continue their workflows,” Patterson said. “Often times, it’s not an issue about lacking tools, but rather it’s a lack of understanding of how to work with those tools.”

Symantec’s Campaign Creator and Partner Support Center for Marketing are both free to Registered partners and up, he said.

Patterson says as part of the company’s continued commitment to its channel, Symantec is always looking for new and creative ways to drive more business thru its partners through various enablement and resource offerings.

“We’re constantly reinvesting our dollars and time to ensure our partners can sell our solutions more effectively so they can be more profitable doing business with us,” he said.

Follow Maxine Cheung on Twitter: @MaxineCheungCDN.