Synnex Canada tries to Solv the problem for resellers


When Synnex began to introduce the Solv programs to the channel in 2009, the question that came up immediately was when they would be introduced to the Canadian market.

Mitchell Martin, president of Synnex Canada, deliberately took a methodical approach to launching Solv programs in Canada. The distributor, based in Toronto, for the longest time only featured PrintSolv. But in the last six months Martin and the team at Synnex Canada began to increase its pace of Solv adoption for the Canadian market.

At the last VARnex Conference in San Diego, ConvergeSolv and VisionSolv were brought into the Canadian fold. But in the last three months Synnex Canada increased their speed and introduced CloudSolv, MobilitySolv and ServiceSolv.

Even a component of the GovSolv program is now in Canada. Synnex will offer the Google education program portion of GovSolv to Canadian solution providers.

“This is where we need to be. The Solvs are differentiator for us. I think we are in really good shape with our value offering in Canada,” Martin said during a telephone interview from the VARnex Conference in Orlando.

During the VARnex show Synnex announced that its MOBILITYSolv group launched a Carrier Service Platform through MasterStream, a provider of Configure Price Quote (CPQ) software. The platform plans to offer mobility resellers the ability to generate quotes, view servicing pricing and activate wireline and wireless services for customers.

The company also officially unveiled CloudSolv and ServiceSolv to Canada. This move helps the distributor align North American resources.

CloudSolv showcases viable cloud technology solutions and supporting vendors offering a cloud portfolio, while enabling the channel to promote cloud services directly to customers along with automating provisioning, billing, and consolidated invoicing. CloudSolv will feature Microsoft Office 365 and Adobe Creative Cloud for Teams. Synnex plans to offer Carbonite, Google Chrome Management Console, and Hardware-as-a-Service in the future.

ServiceSolv increases technical services for the channel. The ServiceSolv team supports Canadian resellers with pre-sale technical support for configuration validations, generally delivering a two-hour service level commitment and returning configurations more than 90 per cent of the time within that SLA. VARnex Canada members receive prioritized response generally with a 96 per cent SLA response time.

Martin added that Canadian VARnex community is further along is further along in the cloud and service evolution in the channel business. “We benchmark the overall results and when I looked at it at this show on a year-to-date basis, every VARnex member outpaced the overall growth and our overall growth was impressive at 20 to 50 per cent,” Martin said

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Paolo Del Nibletto
Paolo Del Nibletto
Former editor of Computer Dealer News, covering Canada's IT channel community.

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