Tech Data boosts marketing effort in Canada

Tech Data Canada has developed a marketing suite for solution providers aimed at delivering business leads.

Called TDEngage, the online syndication platform is free to Tech Data Canada reseller partners. The key to this new marketing suite is that solution provider Web sites are updated with the product and promotional information Tech Data vendor partners. TDEngage also includes content management and an online media platform.

Irene Buchan, the director of marketing for Mississauga, Ont.-based Tech Data Canada, said the launch of TDEngage in Canada demonstrates the company’s continued support of resellers and enables them to generate new business through their own Web site.

“It also further enhances our position as a leader in the industry for offering marketing programs that enhance business opportunities for both our vendor and reseller partners,” Buchan added.

TDEngage has been built on five main themes. They are:

  • Affordability: keeps Web site updated with relevant content for free;
  • Easy to use: by registering you can choose content and place the link onto the Web site creating your online presence into an information source for end users, as well as way to generate leads for your business;
  • Flexibility: choose the vendors and product categories to feature. Content can be organized under a central tab or completely integrated with your existing site content;
  • Comprehensive: fresh content that is customer specific; and
  • Customer Experience: End-user customers may click on the built-in vendor stores—filled with engaging marketing content, white papers, videos, complete product features and specifications or browse through the catalogue. Built-in filters make helps you find what customers are interested in.

Tech Data Canada has put more information about TDEngage online at

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

CDN Staff
CDN Staff
For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

Related Tech News

Featured Tech Jobs


CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.