Skip to content
CDN is produced byITWC
Twitter page opens in new windowYouTube page opens in new windowFacebook page opens in new windowRss page opens in new window
Search:
Channel Daily News
Canadian VAR, reseller and IT integrator channel resources
Channel Daily NewsChannel Daily News
  • News
    • Artificial Intelligence
    • Big Data & Analytics
    • Channel Strategy
    • Cloud
    • Distribution
    • Infrastructure
    • Internet of Things
    • Leadership
    • Managed Services
    • Mobility
    • Opinion
    • Security & Privacy
    • Software
    • Top 25 Newsmakers of 2019
    • View All Topic Hubs
  • Videos
  • Podcasts
  • Events
    • Channel Innovation Awards 2021
    • Women in the IT Channel
  • About
    • Contact Us
    • Social Media
    • Media Kits
    • Subscribe
    • Privacy Policy
  • Magazine
  • Directory
  • C4
  • Subscribe
  • News
    • Artificial Intelligence
    • Big Data & Analytics
    • Channel Strategy
    • Cloud
    • Distribution
    • Infrastructure
    • Internet of Things
    • Leadership
    • Managed Services
    • Mobility
    • Opinion
    • Security & Privacy
    • Software
    • Top 25 Newsmakers of 2019
    • View All Topic Hubs
  • Videos
  • Podcasts
  • Events
    • Channel Innovation Awards 2021
    • Women in the IT Channel
  • About
    • Contact Us
    • Social Media
    • Media Kits
    • Subscribe
    • Privacy Policy
  • Magazine
  • Directory
  • C4
  • Subscribe
2 min read
By Paolo Del Nibletto

Tech Data has a brand new identity

Oct32017
Distribution

Tech Data was founded by Steve Raymund 43 years ago in Clearwater, Fla. In that time, not much has changed in the company’s blue and white image.

But with the changing landscape of the marketplace with desktop, cloud and data centre, the distributor has decided to spruce up its look with a new brand identity intended to highlight Tech Data’s expanded reach and capabilities.

The logo will not change much, but Tech Data’s colour palette and graphic devices has. The new brand is intended to update and incorporate the company’s technology solutions as a modern, global brand.

Tech Data Chairman and CEO Bob Dutkowsky said with deeper focus on data centre, next generation computing and logistics engine for the Americas, Europe and AsiaPac Tech Data has become a company that can deliver business outcomes and it’s powerful.

Also the recently closed deal with Avnet and a new Canadian management team in place has established a single global brand for the company. The company is positioning itself as a unified brand in all of its markets throughout the world.

Related Stories

New leadership team named at Tech Data Canada

Read More

Tech Data makes blockbuster deal to acquire Avnet

Read More

With that Tech Data has grouped its offerings into two primary solutions portfolios under the Tech Data brand:

  • Tech Data’s Endpoint Solutions portfolio, previously known as the company’s broadline offering, primarily includes PC systems, mobile phones and accessories, printers, peripherals, supplies, software and consumer electronics.
  • Tech Data’s Advanced Solutions portfolio includes primarily data center technologies such as storage, networking, servers, advanced technology software and converged/hyperconverged infrastructure. This portfolio also includes next-generation technologies such as cloud, IoT, mobility, security and analytics solutions.

“Our refreshed brand has a new purpose, vision and mission that shows the excellence of execution for our end-to-end technology portfolio,” Dutkowsky said.

In addition to the company’s two solutions portfolios, Tech Data will continue to go to market with three specialized solutions: Datech Solutions, Maverick AV Solutions and Global Computing Components. Azlan, Tech Data’s pan-European enterprise specialist brand, will be transitioned over time and will be incorporated into the company’s Advanced Solutions portfolio.

Tags: brandingDigital TransformationlogomarketingTech Data
Share this
Share on FacebookShare on Facebook TweetShare on Twitter Share on LinkedInShare on LinkedIn Pin itShare on Pinterest

Author: Paolo Del Nibletto

Editor of Computer Dealer News, covering Canada's IT channel community.

Post navigation

PreviousPrevious post:Hashtag Trending – Russia vetted HPE’s Pentagon software, Canadian Space Agency to help build moon orbital outpostNextNext post:Expansion to Jabra VXi V-Series headsets targets mobile workers
Subscribe
Register for the CDN Newsletter, Magazine and emails of interest from ITWC.

SUBSCRIBE NOW
Popular Topics
  • Big Data & Analytics(236)
  • Channel Strategy(15008)
  • Cloud(1434)
  • Mobility(2069)
  • Security & Privacy(1199)
Channel Daily News
  • ITWC.ca
  • IT World Canada
  • CanadianCIO
  • IT Business
  • Direction Informatique
Network Bar

© Channel Daily News

Go to Top