Tech Data outlines its key marketing initiatives for 2009

Last month at its annual Vendor Summit, distributor Tech Data announced two new program offerings for its customers and partners, slated for the 2009 calendar year.

The programs announced, which will both come into effect beginning February 1, are Tech Data’s Eco-Technology program and its System Builder program.

Greg Myers, vice-president of marketing at Tech Data Canada, said the distributor, which focuses on the commercial VAR space, works with about 250 vendors here in Canada.

Tech Data’s Eco-Technology program, Myers explained, is a marketing program for vendor partners. Through the program, vendors are able to use a micro-site on Tech Data’s corporate Web site to promote and articulate the environmental benefits of their respective technologies, products and/or solutions.

“Vendor partners will be able to articulate to resellers and to their end-customers the benefits of their products, which have been designed with environmental impact in mind,” Myers said. “Whether it’s the manufacturing process, the disposal process of the technology, or the energy footprint of the solution, vendors can highlight these benefits to their customers.”

With information from multiple vendors all on one micro-site, Myers said this is a great way for resellers to search the site to find the appropriate green messaging and solutions, all in one place.

For the past 15 or so years, Myers says Tech Data has continued to have a strong system builder community following. Because of this, he said the distributor will be making its System Builder program available for them. With notebook sales becoming ever-more popular, Myers said the number of desktop builds in Canada is down.

“Although the number of these (desktop) builds are down, we are seeing growth in the white server space,” Myers said. “Intel and AMD have compelling server solutions that many system builders are now getting behind.”

By taking part in the System Builder program, system builders receive the necessary skills and training they need to succeed in the marketplace.

“This (program) is part of our ongoing effort to provide system builders with new resources and support,” Myers said. “Awareness always leads to the further investigation of business opportunities.”

These programs, too, will probably come at a good time too, since Myers said businesses will now be under even more pressure to meet their objectives in 2009 and beyond.

“We’ve not seen a material impact to our business in light of all of the bad economic news,” Myers said. “But my message to partners (is) to manage their costs carefully, to focus on execution and to deliver a superior customer experience.”

Other key areas of focus in the New Year for the distributor will be on storage, notebooks, virtualization and unified communications, Myers adds.

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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