Thai floods catapult Seagate into hard drive market lead

Monsoonal flooding in Thailand last year helped Seagate Technology recapture the worldwide lead in hard disk drive shipments in the last quarter of 2011, according to a new report from IHS iSuppli.

Seagate passed former market leader Western Digital Corp., which suffered heavy losses in the devastating Thailand floods last year. Seagate claimed 38 per cent of HDD market share, compared with Western Digital’s 23 per cent, according to the iSuppli report released today.

Toshiba claimed 16 per cent of HDD units shipping worldwide in the fourth quarter, followed by Hitachi GST with 14 per cent and Samsung with 9 per cent.

“Seagate owes its return to market leadership to a fortuitous accident in geography: Its HDD manufacturing plant in Thailand is located on high ground,” IHS iSuppli analyst Fang Zhang said in a statement. “As a result, the company was less impacted by the October floods — the most destructive in the last 50 years for the Southeast Asian country.”

Both Seagate and Western Digital are engaging in mergers, Seagate with Samsung and Western Digital with Hitachi GST , which will only increase the intensity of the rivalry between the companies.

In the fourth quarter of 2011, Seagate shipped 46.9 million HDD units worldwide, compared to 28.5 million for archrival Western Digital, according to a report authored by Zhang.

Unlike Western Digital, which according to estimates saw about 75 per cent of its production temporarily shut down, Seagate suffered relatively minimally.

“This reversal catapulted Seagate back to the top of the HDD market — a distinction it hasn’t claimed in at least two years,” iSuppli stated.

While hard drive supplies have begun to recover , the impact of the Thai floods on hard drive supplies are expected to continue through 2012, according to several research groups.

In the last quarter of 2011, all five major HDD manufacturers shipped significantly fewer HDDs, down 30 per cent from the previous quarter — 123.3 million units in the fourth quarter compared with 175.2 million units in the third quarter.

Both Seagate and Western Digital saw their gross margins rise to record highs in the fourth quarter, due to across-the-board drive price increases in the wake of the flood-related shortages, said iSuppli.

Seagate’s average drive selling price surged from $55 in the third quarter to $68 in the fourth quarter of 2011 a strong 24 per cent increase, according to iSuppli. Western Digital’s average drive sales price shot up $69, up from $46, during the same period.

Seagate, which tends to offer higher margin products, continues to hold its longstanding status as market revenue leader, “a lock on the space that Western Digital has not been able to pry free,” iSuppli stated.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Related Tech News

Featured Tech Jobs


CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.