< 1 min read

The CMO and the CIO: Collaboration best practices that drive growth


A study by IT World Canada and the Canadian Marketing Association for IBM Canada looks at best practices for collaboration between the CIO and the CMO.

In the latest episode of Canadian CIO TV, IT World Canada’s Fawn Annan speaks with Sandra Singer, vice-president of research, councils and content development for the CMA, and Bob Humphreys, counrty leader of the demand program and digital strategy for IBM Canada, about the report, the importance of the CMO/CIO relationship, and best practices that can drive a productive collaborative relationship.

For more episodes from this video series, please visit the Canadian CIO TV home page.