The Top 25 Newsmakers of 2006 – Number 7: SAP Jeff Watts

Since the spring, Jeff Watts has had all of North America to worry about. But he hasn’t forgotten Canada

As the senior vice-president of channels and marketing for SAP Canada, Watts had been building the base of partners selling the company’s Business One product line, doubling the business over two years. Then, in April, he was promoted to vice-president of SME All-in-One North America, which is aimed more at the mid-market segment. His mandate spans the U.S. as well as Canada.

“This is a mid-market country. It has all the prerequisites of a launching pad for global strategy and execution,” he says. “It’s nothing new for Canadians to take the mid-market message and take best practices and share them on a global basis.”

Of SAP’s 2,300 partners worldwide, about 900 sell the All-In-One product. In the last year, partners have generated 5,000 new customers for the application. Watts says he will be spending 2007 enhancing SAP’s PartnerEdge program and expanding its business process platform in terms of the technology it contains and the number of certified solutions.

“If you have a mid-sized company, you have to think big and you have to act big now.”

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