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The top 25 newsmakers of 2007 – Number 22: Stefan Bockop

After launching Club Lenovo, a North American-wide SMB partner rewards program, Stefan Bockhop, director of channel sales at Lenovo Canada, says the program has brought nothing but good news for the company and its partners since its October launch.

After launching Club Lenovo, a North American-wide SMB partner rewards program, Stefan Bockhop, director of channel sales at Lenovo Canada, says the program has brought nothing but good news for the company and its partners since its October launch.

“[Since Club Lenovo’s launch], we already have over 840 participants in Canada representing 230 Canadian enterprises in the program,” Bockhop said.

“We’re very happy with the enrollment so far and we have more registrants than what we actually hoped for. This has immensely helped with our growth in the transaction space too,” he adds.

As far as partner recruitment goes, Bockhop says Lenovo Canada has brought 145 new partners on board to its partner ecosystem and says he expects this growth to continue next year as well.

“That number’s an indication to me that we’re growing into markets we haven’t been in before,” he said. “And it shows me we’re getting traction with our programs and products. That’s very encouraging because if partners are starting to look to us, then that means we’re doing something right.”

This year, Bockhop says Lenovo Canada has also led the way with green initiatives by releasing energy efficient products such as its ThinkCentre A61e ultra small form factor (USFF) desktop, which comes packaged with 90 per cent recyclable packaging in addition to using 90 per cent of reusable/recyclable materials.

“Partners and customers will continue to see innovation and excellence in our products that will be coming out in the next six to eight months,” Bockhop said. “We want to double our growth plans and volume in our lines and we want to do this by next year,” he adds.