There are two time-honoured schools of thought when it comes to high tech advertising.
The first touts the many virtues of the featured product in an attempt to show that it’s superior to competitors such as the case with Jerry Seinfeld and Microsoft.
The second makes an end run around reason, hires a celebrity, and has them do something ridiculous in the general vicinity of the product. From Mr. T playing non-existent classes in World of Warcraft to Chuck Norris passing out, we’ve found some of the more interesting celebrity high tech ads.
With files from David Daw and Dave Rudden, IDG News Service.