Toshiba goes upscale

Toshiba promoted its two technologies, Extended Detail Enhancement (XDE) and Resolution+, for turning standard definition content into high definition, at the IFA electronics show on Thursday.

Toshiba has no plans to introduce Blu-Ray products, which earlier this year won the HD format war against the Toshiba-backed HD-DVD, said Alan Thompson, executive vice president in Europe. There is still no love lost between the two camps.

After licking its wounds Toshiba decided to focus on turning a standard definition picture into HD. We still live in a standard definition world, and using a technology such as XDE makes the benefits of HD available to more people than just buyers of Blu-Ray products, according to Thompson.

At IFA it introduced the new Regza ZF family of flat screen LCD TVs to Europe, which both feature support for Resolution+, which will turn a standard definition picture into something that comes close to HD. REGZA ZF series is available in 40-inch and 46-inch screen sizes, and also support 1080p at 24 frames per second. Pricing hasn’t been announced.

At IFA Toshiba also showed the XD-E500, its first DVD player with support for Extended Definition Enhancement (XDE), which sets out to enhance resolution, color and contrast, according to Toshiba.

The XD-E500 will available from the end of September 2008 in Europe, and will cost about

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Jim Love, Chief Content Officer, IT World Canada

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