U.S. data management virtualization vendor comes to Canada

U.S.-based Actifio, a two-year-old data management virtualization (DMV) vendor, is coming to Canada this year and is looking to build a channel community.

Ash Ashutosh, CEO of Waltham, Mass.-based Actifio, said while the company has been around for two years, it only released its first product last September.

Ashutosh said Actifio offers mid-market and larger-sized businesses a software-based suite of products that addresses the needs for data protection (Actifio DP), disaster recovery (Actifio DR) and business continuity (Actifio BC).

Since the company is based out of Massachusetts, Ashutosh said Actifio’s initial go to market focus was on the north-east and mid-west U.S. regions last year. Now, he said the company plans to increase its market presence by entering the Canadian and European markets this year.

With a handful of channel partners located in the U.S. and a 100 per cent go to market channel model, Ashutosh said his goal now is to start selling into Canada and creating a field sales team here.

“Predominantly, we’re looking at regional and metro-focused resellers and managed services providers (MSPs), who are focused on IT infrastructure and delivering backup, disaster recovery, business continuity and virtualization as a core practice,” he said. “The idea is to start with three successful partners in Canada and build up on that.”

To support its channel community, Ashutosh said the company has its new Actifio Partner Program which offers dedicated training tools, joint marketing programs, deal registration, sales support and more.

The Actifio product suite offers business the flexibility to use the software with any data management application and server, on any storage device, whether it’s on premise or in a cloud environment, Ashutosh said.

In addition to offering its partners “compelling margins,” Ashutosh said Actifio also offers partners other incentives such as margin protection and spiffs for sales representatives and engineers.

“2011 is the growth year for us,” Ashutosh said. “Now, it’s about expanding and scaling the company.”

Follow Maxine Cheung on Twitter: @MaxineCheungCDN.

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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