Video: Avaya re-wires company for the channel

Nashville, Tenn.Avaya Corp. has developed a new channel direction created by Jeremy Butt, its channel chief.

A the heart of this new direction is a channel program that will put more emphasis on growing the demand for solution providers in local markets.

In this video feature, Avaya’s Canadian channel chief Mary Whittle and one of its channel partners Unity Telecom outline the benefits of the new strategy.

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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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