Video: Five channel marketing tips

Toronto – Pat LaPointe, managing partner of Princeton, N.J.-based MarketingNPV, a special advisory firm that links marketing investments to financial value creation, was the keynote speaker at Ingram Micro Canada’s Breakthrough Marketing event.

LaPointe, the author of Marketing by the Dashboard Light, believes the channel can get payback from their marketing investments through measuring.

In this special video feature, LaPointe reveals five key points for measuring marketing

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Jim Love, Chief Content Officer, IT World Canada

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Paolo Del Nibletto
Paolo Del Nibletto
Former editor of Computer Dealer News, covering Canada's IT channel community.

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