ViewSonic enters PC market with mini small form factor PC

As part of its greener and smarter PC computing strategy, ViewSonic Corp. is now shipping its VOT132 PC mini small form factor PC product to the channel.

Three months ago, the visual display and computing product vendor entered the desktop PC market with the release of its VPC100 All-in-One PC product. In a previous interview with CDN, ViewSonic’s senior product manager, Dan Woodward, said the introduction of a desktop PC into the market place was a “natural progression” for the company.

Now, Woodward said the VPC100 product has been well-received by its partners and end-users that the company’s further expanding its PC lineup of products.

“We’re starting to broaden our line with all-in-ones, PC minis, notebooks and netbooks so however customers need to compute, ViewSonic has a solution for them,” Woodward said. “The VOT132 PC mini is a small format PC which is usable on the desktop, or it can be mounted on the back of a display. It’s a horizontal computing solution for people who want something that’s cost-effective with power savings and a lower total cost of ownership.”

Colleen Browne, director of North American reseller and enterprise sales at ViewSonic, says the new PC mini product is a way for partners to achieve incremental revenue and customer opportunities.

“With the PC mini products, our partners can offer installation, extended warranty, memory, imaging or they can up-sell with wireless products as well,” Browne said. “This is an opportunity for resellers to offer customers PC technology at an affordable price.”

The VOT132 PC mini is equipped with Microsoft’s Windows 7 Home Premium operating system and runs on Intel’s Atom 330 processor. The PC also comes with 2GB of internal memory, six USB ports and built-in Wi-fi capabilities. With a Nvidia Ion chipset, Woodward says customers can also take advantage of the PC mini’s 1080p high definition display quality capabilities too.

The product is designed to be mounted on the back of a display with the VESA mount, which comes with the product, or it can sit on the desktop, Woodward explained. This offers customers a cleaner and more compact computing experience.

Along with this release, ViewSonic has also introduced its VDD100 Super Multi drive product, offering customers DVD and CD read/write capabilities. This is an optional drive that connects to a desktop stand via magnets, which secure it in place.

The PC mini is a great opportunity for both new and existing ViewSonic resellers who want to get into, or who are already in, the PC space.

“This is a great opportunity for our existing resellers who may already be selling our display products because they can now get started with PCs,” Woodward said. “New resellers will also be able to introduce this product line in addition to the other products we offer as well.”

ViewSonic’s VOT132 PC mini is now available at an MSRP of $499 and the VDD100 Super Multi drive will be made available next month at an MSRP of $99.

The company will also be bringing to market its VPC101, a new all-in-one PC at the end of next month which also features touch screen capabilities. In addition to this, ViewSonic will also launch new 10-inch and 13-inch netbook and notebook products, called ViewBooks in the December and January timeframe, Woodward added.

Later on this year, the company will also offer various bundling programs which include the PC minis, LCDs and LCD TVs, Woodward said.

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Maxine Cheung
Maxine Cheung
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