What are the latest trends in Channel incentives?

Channel marketing and partner management programs are undergoing a dizzying sea change with new programs and options keeping every channel chief  and channel professional on their toes.

Ian Hutchieson

To help channel executives sort through the new and innovative options the Canadian Channel Chiefs Council (C4) has invited loyalty and partner advocacy expert Ian Hutchieson of the London-based International Customer Loyalty Programmes group (ICLP) to present an interactive webinar on the subject on March 22.

To register for the Webinar click here.

Hutchieson heads up ICLP’s Global Channel Practice, developing new solutions and helping clients such as Adobe and the Manchester United soccer club design and implement loyalty marketing strategies and programs that deliver competitive advantage.

“Incentives are an important lynchpin in channel operations. This is a great opportunity for anyone learn about what’s new, what’s working, what’s passe and what has or should be abandoned,” says by Paolo Del Nibletto, the President of C4 and moderator of the webinar.

Hutchieson’s presentation will focus on the ways to serve up the perfect partner experience. He will outline a new framework and approach to partner marketing and share loyalty marketing tips garnered from years of multi-sector experience. The ultimate goal? Provide the insights that will allow channel leaders to build advocacy for their solutions and their brand.  That can be accomplished by leveraging the tools, assets and incentives that are already part of corporate channel ‘toolkits’, insists Hutchieson.

The C4 webinar will also include a guest from the transportation sector. A senior vice president with a major airline will join Hutchieson to talk about his experience with loyalty incentives.

“As vendor organizations continue to struggle to meet expectations while trying to forge highly engaged and loyal partners, there are opportunities for learning all around,” says  Del Nibletto.

“This C4 webinar promises to present new insights and serve up methods to improve overall partner relations through channel incentives and rewards.”

To register for the Webinar click here.

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Steve Proctor
Steve Proctorhttp://www.itwc.ca
Steve is Vice-President Marketing and Communication with ITWC. He spent 25 years in progressively senior positions as a journalist and editor with the Halifax Herald, with his final ten years as Business Editor. He has published two books and his freelance articles have appeared in national and regional magazines. He has led social media and communication efforts for two crowdfunding ventures and written and directed numerous dinner theatres for charitable endeavours.

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